The video Swag on Fire seems to make the best out of a less than ideal (if not full out bad), situation. The effects of the video are basic, found in the tool bag of every film editor just starting out. The camera work is fine and occasionally rises to the level of clever and well excuted. When the editing and camera work are paired together, they make a good indie effort.

The choices are honest and that's part of what sells it. They're so much more authentic than the "in the club" videos rappers tend to film. Nick Fill has an accented speaking voice that makes his lyrics extremely appealing. When he talks about being from Africa, and being proud, he is his most genuine and sound his absolute best.

Swag is on Fire is a funny name for such a cool guy with an almost earthy sound. His style that can be seen despite certain choices with the lyrics and filming, is back to basics, and close to his roots. The clash between the title and the song if forgivable though, when one considers his raw talent.

Twitter: yannick philippe (@nickfill3) on Twitter
Video: NICKFILL [SWAG ON FIRE] VIDEO.mp4 - YouTube