Canadian music collective Independent Music Promotions recently celebrated the release of their new e-book "Your Band Is A Virus", which outlines marketing techniques effectively used by today's independent musicians. With many industry-related books being released by CEO's and record label owners, this release shows a definite change of attitude in the way independent music is promoted to the mainstream.

Founder James Moore commented "We found that most of the music marketing books written by the industry moguls were gimmicky and out of touch with the modern band's needs. There's only so many times you need to read about starting a website or writing a bio. We included those basics but focused the book mainly on how to build your press section, get on the media's good side and generate those reviews. That's what band's care about."

"We're trying to bring power back to the musicians and out of the hands of the pay-to-wait-in-line Sonicbids types. Some of the techniques in the book are tried and true, and some you probably haven't seen before."

The book explores the ideas behind viral marketing, guerilla marketing, and "behind-the-scenes" marketing, which suggests breaking the traditional submission rules and contacting the industry professionals, bloggers, dj’s and music media individually in order to build relationships and garner high amounts of press.

More information on "Your Band Is A Virus" is at YOUR BAND IS A VIRUS! Behind-The-Scenes And Viral Marketing For The Independent Musician